Talk, talk, talk . . .
Your customers totally get who you think you are. But do you?
Your brand is the collected experience of your company in your customers’ minds. So your job is to effectively reconcile your value – and values – with what they want and need. How do the voices in your head and heart inform the way you do business? Can you talk about that clearly enough to excite, engage, and retain desirable customers?
Get real!
Stop talking about yourself and start talking with people about what’s real between you. Telling the truth excites emotions, shapes perception, and compels action. Telling the truth builds customer trust and loyalty.
media schmedia’s inspirational process puts the real you back in your marketing, and aligns your communications with the customers who are best for you. From our deep dive intake and elegant designs to our nuanced writing and attentive ongoing care and guidance, our personalized approach yields insights and tools that open eyes, ears, minds, and wallets.
So what makes good website copy good?
Establishing a clear, substantive, authentic brand voice is the first step to building meaningful customer relationships. Good website copy should speak authoritatively in that voice, and focus on meeting your potential clients’ needs. Good copy also helps your website visitors find relevant information quickly, engages them deeply with your mindset, firmly seats your expertise, inspires action, and builds trust, loyalty, and referral.
What about blogging? And social?
You may have heard that blogging is important to do, but you don’t understand why. For some businesses, a website is like a digital business card; once you have the simple, effective messaging available online where potential customers can see you’re for real, you don’t need to do much more.
However, adding new, relevant, search-optimized content to a website over time is in fact a good way to encourage repeat visits and referral, and to improve your search rank at the same time. What you write – and how you get folks to come to your website to read it – needs some strategy to be effective at building readership and amplifying your value to visitors, so that they become customers (or donors, or investors, or members, or referrers).
If you have an active social media presence, the interplay between your website and your social stream(s) needs planning and discipline as well.
We will work with you to create an effective content strategy for your site and your socials. Depend on our thoughtful integrated planning and expert copywriting, or use as a reliable sounding board for your own writing and audience cultivation strategy.
No, your Facebook page isn’t enough . . .
Social media can play a significant role in your marketing success. At the end of the day, though, you’re offering your value on someone else’s turf – a space over which you have little control. Technically, nothing you post in the socials belongs to you! If you have a solid website (a space you DO control) that offers ongoing added value, you can use the socials strategically to drive customers back to your own turf to further the relationship and drive sales.
So is good content the best way to get new customers?
Websites that are effective at cultivating new customers perform well on many fronts at the same time. They perform reliably and load fast, they are attractive, compellingly written, action-oriented, and show up effectively in search. Many developers are technically proficient but aren’t marketers – or writers – and vice versa. If the person who builds the website lacks the tools or awareness to deliver on any of these fronts, the site will fail to meet the goal of cultivating new customers.
We know how to create messaging that speaks to the underlying emotions that really drive decision-making. Let’s connect, and talk together about how a well-crafted website, a strategic content marketing plan, and our expert copywriting can best use your natural assets to build better customer relationships and boost your sales.
Here are some of the wonderful businesses we‘ve helped get real and get results: